A recent entry by Sean Stannard-Stockton on Tactical Philanthropy discusses some interesting and perplexing trends we are seeing throughout philanthropy. It’s worth a read.

Gwyneth at Gucci/Unicef eventBasically, philanthropy’s popularity is growing thanks to celebrities and super star-studded events that attract attention (example: pictures of Gucci-Unicef event). But, the amount of philanthropy is not directly correlated to its effectiveness and it’s here that we find the crux of a messy matter (or the cause for the mild, constant headache amongstDrew Barrymore at Gucci/Unicef event philanthropy professionals…) : people give money because they want to help solve an issue but they want their money to be a vehicle towards an effective solution. But, the measurement of effectiveness is Gordian knot unto itself .

Stannard-Stockton rightly points to philanthropic institutions themselves as the bearer of this burden. I have heard all too many times that donors should be responsible for researching, monitoring and ultimately correctly judging the effectiveness of the institution they give their money to. But when was the last time you wrote a check after studying impact measurement graphs? There really is a very good reason why pictures of hungry African children produce more donations than ROI/SROI reports.

The “global philanthropic marketplace” is an interesting idea but 1) I am not convinced that this is a solution to ensuring that the bulk of dollars goes to the best organizations and 2) this puts the bulk of the work and responsibility back in the hands of the donors.

Ultimately, giving will always be what giving is: an emotional practice based on a desire to take care of our fellow humans and the planet we live on. No matter the brilliant structures built to guide funds into the correct pot – we will loosen our pocketbooks for a good story or a kind face over a sound, rational model of impact and effectiveness any day.

Ideally, the responsibility falls onto philanthropic institutions to ensure that money is well spent on effective projects and programs. But with collaboration between organizations gamely limping along, a lack of standardized measurement across institutions, and a growing percentage of individual donations coming from the anonymous, online environment – you begin to sink into the center of that Gordian knot and it becomes ever more understandable why responsibility is being shrugged off and given to the donors.

The good news is that people are talking about it and actively pursuing solutions. And my guess is that, like most great ideas these days, the answer lies somewhere in between.