Referring back to a previous blog that discussed whether youth were increasingly involved in philanthropy, I want to share this article. Apparently, they are.

We can probably thank technology, the great democratizer, for fostering the upsurge of creativity in philanthropic styles and means, which has provided avenues for the younger set to learn about and participate in philanthropic activities.

A recent children’s penny-gathering campaign in New York City was rather impressive, in both creativity and visual display. Common Cents, an education nonprofit, holds an annual “Penny Harvest” that encourages children to collect pennies for philanthropic purposes. This year the NYC “harvest” gathered pennies from 850 neighborhoods throughout the five-borough New York area from October 22 to November 22.

The most amazing part? The kids raised 100 million pennies, or one million dollars, or 600,000 lbs of coins (whichever is most impressive for you). Also pretty neat is the fact that the kids will choose the charities they want their money to go to. In the meantime, their loot was displayed at the Rockefeller Center until the New Year for all who cared to see.

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